Aachen, 2024-03-30 – WhizzBang, the leading European network advocating for consumer and data protection for expatriates, highlights France’s recent efforts to tackle ‘shrinkflation’ by introducing mandatory transparency measures for retailers. This new initiative requires supermarkets to clearly inform consumers when product sizes decrease without a corresponding price reduction, ensuring fairer market practices.

’Shrinkflation’—the practice of reducing product quantities while keeping prices unchanged—misleads consumers and erodes trust in brands and retailers. By enforcing clearer labeling, France is taking decisive action to safeguard consumers from these hidden price increases and promote honest marketing.

”Transparent product information is essential for fair consumer choices, especially for expatriates navigating unfamiliar markets,“ stated Natália Oráviková, Chair of WhizzBang e.V. Meuse-Rhine.”France’s initiative directly addresses deceptive sales practices and strengthens consumer trust. We encourage similar steps across the EU to create a more transparent single market for all consumers.“

WhizzBang emphasizes that clear product labeling benefits all consumers, particularly those living abroad, who may face additional challenges in understanding product changes. Strengthening consumer rights through transparency aligns with WhizzBang’s mission to remove market barriers and protect cross-border consumers.